The 2025 Spring/Summer Collection draws its inspiration from the phenomenon of birds flying with their bodies upside down, known as “Whiffling.” This peculiar and humorous flight style is recognized academically as one of the behaviors of birds. Experts have suggested various motivations for this behavior, such as young birds, having mastered the art of flying, testing their limits, or showing off their impressive flying skills to their peers. However, the true reason remains a mystery.

Such amusing bird behaviors, which bring a smile regardless of their meaning or lack thereof, remind us of the joy of living freely and authentically. The sight of birds playfully and whimsically flying reflects the designer’s inner world, evoking a sense of connection and highlighting the essence of fashion: finding beauty in what may seem meaningless.

IHNN invites everyone wearing its clothes to embrace the season’s wardrobe with the same uninhibited curiosity and freedom as these humorous birds. This collection encourages playful self-expression, free from constraints, to be enjoyed with a sense of wonder and personal interpretation.